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Micro Focus Garners 95K+ LinkedIn Impressions with Redefine



Summary

This case study shows how Redefine, as the event management agency of Micro Focus, used LinkedIn based registration app for Technology Horoscope 2020 to boost the digital footprints of Micro Focus and its event marketing on LinkedIn tremendously.

About Micro Focus Technology Horoscope 2020

Technology Horoscope is a flagship event of Micro Focus organised annually to reveal and decipher technology predictions identified by industry analysts on key trends dominating the IT industry.

Micro Focus Technology Horoscope 2020 was organised in Bengaluru and Mumbai on 18th and 20th December, 2020 respectively and was based on the theme ‘Unravelling Constellations of Tech-Universe’.

Challenge

To help Micro Focus generate maximum impressions on LinkedIn for Technology Horoscope 2020

Time Period

December 2020



Solution

  • Redefine used an exclusive and customised LinkedIn based registration app to help Micro Focus expand its brand presence on LinkedIn.
  • The prospective delegates were required to register through LinkedIn by logging into their LinkedIn account.
  • In the next two steps, registrants were asked to fill in their basic personal and company details.
  • In the last step, they were requested to select and schedule LinkedIn cards related to Technology Horoscope 2020 that they would like to share from their accounts on the day of the event.

    • On the day of the event, LinkedIn cards were automatically posted from the delegates’ LinkedIn profiles at the scheduled time. This helped in

  • Reducing the marketing time and efforts of Micro Focus marketing team.
  • Eliminating the possibility of proxy delegates attending the event.
  • Extensively promoting the event among TGs as well as among the connections of Technology Horoscope delegates.



    • Key Results


    97K +

    Total LinkedIn Impressions
    54K+

    Total Reach
    5%+

    Average Engagement Rate