PRISM

Encapsulates the case study pertaining to a business process we follow and the strategies we craft to accomplish the client objectives




Advaita boosted its nominees and social media followers tremendously

Summary

This case study shows how Redefine, as the marketing partner of Advaita, leveraged tools of digital marketing to invite nominations, sponsorship and audience engagement for Advaita Women Entrepreneur Awards organised in Rajasthan.

About Advaita

Advaita- Women Entrepreneur Awards is the initiative of SMBConnect to honour women entrepreneurs in recognition of their entrepreneurial skills and contribution to nation's growth.

Challenge

To garner maximum nominations, audience engagements and sponsorship for Advaita- Women Entrepreneur Awards, Rajasthan.

Time Period

August - October, 2018

Solution



Website-

  • Analysed website health report including visitor’s behavior, alexa ranking, domain and page authority, backlinks etc.
  • Boosted primary keywords to increase website ranking in search engines.
  • Implemented search engine tactics.
  • Increased daily visitors on the website through promotion of web pages on social media.
  • Implemented on-page and off-page website solutions.
  • Increased brand awareness through guest posting on media websites.

    • Social Media-

  • Increased page likes by invitation, regular content updation, sharing posts in groups- with specific targeting towards location and industries.
  • Implemented a content strategy- pre-awards, awards-day and post-awards to provide latest updates and relevant content to nominees, prospective nominees, entrepreneurs and small businesses.
  • Connected with women entrepreneurs across India through Facebook groups and communities.
  • Built connections and network of entrepreneurs on all social media platforms- Facebook, Instagram and LinkedIn.
  • Generated nominations for Advaita awards by connecting with TG on LinkedIn and news websites.
  • Provided instant chat support on all social media platforms to prospective nominees for resolving their queries.
  • Promoted awards on various platforms like Scoop.it, Reddit, Quora, Pinterest, etc.

    • Key Results

    In 3 Months


    Advaita website ranked on 1st page in search results through boosting of primary keywords
    1100+

    Page likes on Facebook
    19540+

    Post Reach

    4500+

    Engagements

    110+

    Nominations Received

    3

    Interested Sponsors