There is no escaping the fact that we may be headed for an economic downturn. No one other than us (marketers) may bear a better testimony to this development since marketing function is the first to take a swing when  companies cut down their spending and ease hiring.  

The beauty of marketing, however, lies in its ability to painlessly accommodate changes in macroeconomic variables by switching to alternatives. Brands may scale back on brand building and

Summary

Its important to not just welcome our future, but also to celebrate our past! Volkswagen recently bade goodbye to its iconic ‘Beetle’ in a new ad, after the last Beetle car was produced in July 2019. While evoking nostalgia, the campaign also highlighted the brand’s commitment to its next chapter as it changes its focus to electric vehicles. That’s called killing two birds with one stone!