Director's Spotlight

We are at an inflection point of 2018. With clear visibility in terms of targets and the achievements of the past quarter, it’s time we rush to hit the mark by the end of this financial year.

We, at Redefine, are poised to cater better to our clients in order to enable them to achieve what they intend to. We are growing with renewed focus and now, our strength stands at about 100 Redefiners. We are expanding our Bangalore team because we believe that client servicing and client feedback form the core of what we do and what we achieve!
Recognising that videos are the future and that videos can humanize a brand, we are proud and excited to foray into the domain of video marketing. There is more than one reason why we pivoted to videos. We are in a digital era that continues to grow and demand creative and engaging content. Video is a great way to show our clients’ products’ features, tell a story and get people engaged.

Today, people are consuming more video content and are getting used to it. We, as marketers, decided to leverage this trend by tailoring our videos for our clients’ customer journey stages: awareness, consideration and decision. Videos allow for immediate customer engagement, with fast purchases, downloads and even instant calls for queries.

We believe that in today’s age of rapid technology and device adoption, brands have to connect on a human level. Videos serve as a perfect way for a brand to talk to users and begin building a more humanized connection point. If brands can’t be next to consumers, videos are the next best thing!
It is also undeniable that in the contemporary age of digital disruption, people are inundated with content from multiple sources even while they have short attention spans. Videos, having quality visual content and high convincing factor, can be an effective way to bring in new businesses and to strategic brand storytelling. We, at Redefine, have reposed our trust in the fact that video equates to hundreds of thousands of words.

Finally, before I sign off, I would like to thank you all for your continued trust and insights that encourage us to foray into unchartered territories and to deliver our best.

 

Best regards,

Sandipan Ray