Director's Spotlight

It’s said ‘to soar you need to change the game and innovation is the only sure shot way of doing that’. We, at Redefine, firmly believe in this dictum and incorporate’ innovation’ at the centre of everything we do. Our latest commitment to automate the entire DemandCOM process is squarely in line with this belief.

One crucial element in the automation process that we are adopting is the end-to-end online Registration Management Portal (RMP). The portal is in beta-testing phase currently and will be full-flegedly rolled out from April onwards.

RMP seamlessly integrates all the functions in the registration lifecycle starting from enrolment of registrations to the creation of post-event attendee report within a single interface. The portal will be accessible to four stakeholders- admin, client servicing team, DemandCOM team and clients. The portal will allow the Admin to assign events to the members of DemandCOM team based on their existing tasks.

On successfully registering for an event through the registration link received in the invite, the registrants will receive an automated SMS embedded with QR code. The QR code will facilitate hassle-free check-in at the event. For registration confirmation, the DemandCOM team will send an OTP through the portal to the registrant. This step will be instrumental in weeding out even the bare minimum possibilities of fake confirmations.

We have got the RMP engineered in a manner that allows our clients to access the dashboard through login ID and password. They can check the number of registrations on a real-time basis and review the attendee profile therein. They will be able to accept, decline or put on hold any registrant based on their event-specific requirements, making management of data of event attendees tremendously easy. Additionally, client servicing team will also be able to keep track of the incoming registrations and confirmations through the portal.

The portal will auto-generate a post-event report specifying the number of attendees, their profile and number of non-attendees. It will also indicate the ratio of attendees to non-attendees which will help us analyse the redemptive steps that need to be taken and profiles to target to raise the ratio.

RMP is another significant step towards our endeavour to deliver unparalleled services to our clients and to help them create interactive and immersive brand experiences. I am confident that your support and trust will help us in achieving many more colossal strides. Wishing you a fruitful February ahead!

Best regards,

Sandipan Ray