It’s indeed a pleasure to be writing back to you after a short hiatus. Meanwhile, we have revamped the newsletter to make it more relevant, insightful and packed with marketing industry intelligence to aid your organisation’s growth and achievement of business goals. Now to be released on a bi-monthly basis, I hope you will find the newsletter interesting and inspiring! For long, the real use of powerful presentations and oration was only in person. And then internet revolution took over and online media turned out to be more potent and versatile. Today, webinars outcompete seminars and conferences in terms of resources employed, time saved and audience reached. Since webinars are fast becoming the engine for building brand equity, I thought of sharing my insights on how C-suite can leverage webinars for fuelling their brand growth.
1 Pick evergreen content- Create webinars on trending as well as on evergreen topics. The odds of viewers watching your webinar at their convenient schedule rather than live are high, so I would recommend you to make your video webinars available online. One, this will help you offer a repository of crucial information that people can access at their convenience and two, you can dissect the videos into smaller pieces for different uses on different platforms.
2 Pitch but don’t push- Webinars are now indispensable for lead generation and therefore, pitching your product seems only right. However, it is important that you couple the pitch with useful information for the audience so that they find the webinar helpful and interesting.
3 A webinar isn’t just a presentation- I often come across individuals who perceive webinars to be mere presentations. But they are more than that. Webinars can work in a plenty of different formats. You can use webinars for demos, panel discussions, Q&As and much more.
4 Cross-promote to harness growth- Partner with other brands to host your webinars or be a part of their webinars. In this way, you will be able to promote your brand in front of a different audience, build business connections and leverage other brand’s equity.
5. Keep your audience engaged- Engagement tools like PDF hand outs and surveys can keep your audience engaged both during and after the webinar. Moreover, hand outs may come handy in building brand equity down the line.
We, at Redefine, conducted around 30 webinars for a client last year and observed that the webinars that have Q&A session at the end receive better feedback from the viewers than the ones without it. I am confident that you will find these insights valuable when hosting your own webinar. Have a fruitful month ahead!