D For Data: It's 2018!

I should start with a warm message - Happy new financial year. It is rightly said that a good beginning makes a good end. I wish you and your organisation a successful financial year 2018-19.

Data, data, data! Everybody is excited about all the data feeds that can now feed into the marketing stories! Everyone is excited by what is possible with data.

For Redefine, technology and data sits at the heart of the agency. We have functioned as a data driven marketing since inception .That is a big statement of intent in terms of where we think the centre of gravity lies for the industry at a whole, to make sure that is built into everything.

I am happy to report that we still haven’t lost a single client to a direct competitor during our 8 years; a fact that we are all extremely proud of. I owe a huge amount of gratitude to all my staff who over the years have built up such strong relationships with all their respective client accounts.

Hence to convert this beginning into a good start, it makes sense to make some resolutions of New Financial Year –resolutions to transform, resolution to achieve!

On an operations level we are investing invested in industry leading IT business management and creative software solutions like HRMS .This will help us to improve key areas of our business through the automation and management of our staff, projects and processes.

This quarter we are introducing the new client spotlight feature in our newsletter which will focus on our premium clients providing a medium to profile their business and help promote client to client relationships amongst our customer community. We have already had a tremendous response from clients expressing an interest to join this initiative in future newsletters.

Finally, before I sign off I’d like to thank you all, once again, for your continued support. Without you we would not be here and that is something we never lose sight of.