Ways to Use Videos in your Marketing Strategy
Ways to Use Videos in your Marketing Strategy
Whenever a new technology surfaces, marketers are among the first to experiment with it. This is because they are constantly in competition to employ the most innovative and engaging tactics to grab their customer’s attention.
Right now, video marketing is the latest buzzword and is steering marketing strategies across the globe. Latest marketing trends suggest that by 2020, videos will grab 80% of the total internet traffic.
There’s no getting around it- marketers must create visual content if they want to scale their brands faster than ever before. Whether they want to educate, enlighten or entertain, visual communication creates an immediate, real and authentic route of interaction and connectivity with audience.

Here are some ideas to help you integrate videos in your marketing strategy-

1. User-generated content- Marketers are great storytellers but customers can outcompete them by weaving a more compelling narrative. Marketers can encourage their customers and audience to create user-generated content (UGC) by incentivising them through contests, giveaways and gifts. By showcasing how products can be used, user-generated content can be more convincing - and powerful - than traditional marketing videos.

2. Customer stories- Consumers trust the experiences of others and marketers can build that trust from the start by creating customer success stories. When audience foresees similar success, it is more likely to purchase marketers’ products, leading to a spike in sales numbers through word-of-mouth publicity. Marketers can also share that content with prospects and leads in marketing emails and on their website to let their advocates (customers) speak for them.

3. Invite your audience to virtual events- Marketers cannot invite their entire customer community to live events given the financial and logistical constraints. In such a situation, live streaming through YouTube, Facebook, or Instagram can present a great opportunity to invite a broader audience to participate in an event - virtually.

4. Product explainer videos- Either marketers can live broadcast ‘how-to-use’ their products’ videos or they can use pre-produced videos for the same. Videos that focus on something that audience may not know much about or explain a concept or define a term make for a great social media fodder and can help marketers build rapport with leads and customers.

5. Thank-you video- Short videos thanking customers make them feel special, acknowledges their feedback and also serve as a mini-advertisement- since the marketers talk about happy customers. Such videos also make for a compelling content and can foster customer loyalty and build brand awareness.