Why advertising on taxis may be the most affordable
thing you could do this festive season?

Technological advancements have brought about a tectonic shift in how marketers reach their target audience. Technology provides infinite avenues to advertisers to cater to their audience wherever they are, even while they are on the ‘move’. While marketers can rely on conventional mediums of advertising such as television, billboards, print and radio, advertising on cabs and taxis has opened up an entirely new segment for marketers to reach out to masses in an affordable and effective manner, especially in the festive seasons.

Marketing need not be static in today’s mobile world. It needs to evolve in tandem with the changing needs of the consumers. So why not wrap a taxi or a bus or any moving vehicle with your marketing collaterals to convey your message to a greater number of people? With today’s consumers commuting for an average 2.5 hours every day- travelling from home to work and back, for meetings, shopping, parties, etc., a static billboard will capture your consumer’s attention only for a fraction of a minute while a moving vehicle enables her to follow the communication even when they are on the move.

In a dynamic world like ours where cab consumption has risen dramatically, transit media can help you reach out to a larger number of people while creating more buzz and brand awareness. It can also help in getting wider coverage with limited budget and in extracting more value from your money since advertisement on 100 cabs per month can be more impactful than an advertisement on one static billboard for a month.

Additionally, while your competitors are scrambling for a few seconds of advertisement on television or you tube or may be for limited number of Google ads or print ads, or struggling to get a clearly visible and accessible billboard space amid high-rising buildings and skyscrapers, you can break free of all these confines and resort to transit media to stand out from your competitors this festive season.

Any business, whether a MNC or a start-up or a small business, can opt for on-vehicle advertisement since it offers maximum frequency and visibility and greater reach and affinity. Advertising on one cab can cost within a range of Rs. 6000 to Rs. 10,000 per month depending on what and how you may want to communicate.

Having said that, a few caveats are in order. The installation of a marketing creative on a vehicle takes about seven days and taking it down takes another seven days. Also, since the vehicle will be constantly in motion, dust, rain and sun can reduce the shelf-life of the creative.

Finally, if you are looking for on-vehicle advertisement, you should go for a creative agency that can guide you with the planning of the campaign, placement of the logo and the entire communication strategy. You can also opt for us, since we are a one-stop solution for planning, designing, budgeting, execution and monitoring of all kinds of marketing campaigns.