5 Tips To Help You Improve Your Landing Page Experience
5 Tips To Help You Improve Your Landing Page Experience
The importance of landing page in generating leads for your business can not be disputed. Creating a landing page is an art in itself. You need to strike a right balance between its appearance and its ability to bring you goods leads.
A landing page that does not generate any leads is not good at all. This makes it necessary for you to have a successful inbound marketing campaign that helps you generate good quality leads. Here are a few tips to help you improve your landing page experience-

  1. Never Ignore the Call to Action- The most crucial element in landing page is a call to action button. A Call To Action (CTA) is what drives the visitor to create a lead for you and if your landing page has no such button which prompts the user to take an action, the probability of the user leaving your landing page and never visiting it again is high.
    You must refrain from using generic messaging for CTAs such as ‘enquire now’, ‘know more’ or ‘submit’ and ensure that it stands out from your competitors ( you may use CTAs such as ‘yes I’m in’, ‘I’d like to discover more’) to instigate an user to take an action.
  2. Use Relevant Images- If you spend sufficient time on internet, you may be aware that quality images improve the user experience of the landing pages. At the same time, while building your own landing page, you may want to avoid using flashy images that deviate your user’s attention from CTA buttons.

  3. Use images that reflect the objectives of your landing page.  For instance, you may use a person’s image using your product or other similar kind of stock images.

  4. Ensure Ad Relevancy- For improving the user experience of your landing page, you must understand that ad relevancy plays an important role in ranking your keywords. Usually keywords are responsible for triggering your ad on Google search network. To ensure that your landing page and ads are consistent with each other, use the same key words and messaging on both of them. Any deviation from this norm would result in Google debunking your keywords in case your ads and landing page are not relevant to each other or it may also result in the user being redirected to a different page through your ads.
  5. Reduce Page Load Time- With the evolution of internet technology, users are now accustomed to getting the content delivered to them at lightning speed and are on constant look out for a better browsing quality. They are bound to get piqued if your landing page takes time to load and the loading time of your landing page may also differentiate you from your competitor. Additionally, recording leads on your landing page may also become difficult if your landing page takes time to load.
  6. You can reduce the loading time of your landing page by lowering the number of HTTPS requests. You can try using CSS to minimize file sizes instead of embedding them externally. You can also try to determine issues with your web server and try using third party applications like party speed insights from Google.
  7. Mobile Responsive Design- People now value experience more than anything else and with smartphones becoming the ultimate medium of communication for the years to come, it is imperative that you build a landing page that is equally responsive on mobile phones. You can try using Responsinator to create responsive design for your content on landing pages.