This case study shows how Redefine, as the marketing service agency of HPE has supported their one-of-a-kind aggressive internal DSAM team’s sales pitch spread across the quarter, one day every month. It’s a sales pitch in alignment with global goals of HPE.
About HPE GreenLake Blitz Day
Blitz Day is a major sales event aggressively being carried out by the DSR team of HPE for 3 months. The concentrated sales drive is expected to ramp up awareness on the edge-to-cloud platform HPE GreenLake and generate sizeable results during FY23 by boosting new prospects.
Challenge
To help HPE by creating an ecosystem to execute the project successfully.
Time Period
15th February – 12th April
Solution
- Provided design & tagline for the theme of the event
- Provided danglers & wobblers with motivational quotes
- Provided standees representing exclusivity for the event
- Provided external EDMs promoting the product to the prospects
- Provided internal EDMs to boost morale internally and generate curiosity among peers
- Provided thank you EDMs focussing to create funnel for ABM
- Generated registration report link for HPE to follow up with prospects
- Created snapshots video for record keeping that was used in HPE internal newsletter
Key Results
Its an ongoing project. However, the motivation generated internally has been a great success and sales calls have been done far aggressively than expected. Creatives have been highly appreciated by the client and we look forward to more such endeavours.